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1 consumer promotion
марк. стимулирование покупателей [потребителей\] (мероприятия по стимулированию продажи продукта, нацеленные на потребителей, а не на торговых посредников)See: -
2 consumer promotion
1) Экономика: стимулирование покупательского спроса -
3 consumer promotion
English-russian dctionary of contemporary Economics > consumer promotion
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4 promotion
сущ.1) марк. стимулирование, поощрение, раскрутка, продвижение, рекламирование, промоушен, содействие; пропаганда (деятельность направленная на увеличение популярности какого-л. лица или продукта, спроса на какой-л. продукт или группу продуктов, объемов продаж и т. п.)promotion planner — разработчик планов стимулирования [продвижения\]
promotion of health — укрепление здоровья, оздоровление
promotion costs — издержки по стимулированию спроса [продвижению товара\]
promotion measures — мероприятия по стимулированию [продвижению\]
See:above-the-line promotion, below-the-line promotion, cents-off promotion, cold mail promotion, combo promotion, consumer franchise building promotion, consumer promotion, cross-promotion, direct promotion, direct response promotion, donor promotion, indirect promotion, in-store promotion, joint promotion, national promotion, personality promotion, piggyback promotion, price promotion, product promotion, retailer promotion, sale promotion, sales promotion, sales-force promotion, saturation promotion, self-promotion, tie-in promotion, trade promotion 1), 2), umbrella promotion, weekly promotions, event promotion, export promotion, import promotion, industrial promotion, investment promotion, trade promotion 3) promotion allowance, promotion budget, promotion campaign, promotion expenditure, promotion expense, promotion manager, promotion marketing, promotion mix, promotion money 2), promotion spending, promotion measures, promotion money 1) British Code of Sales Promotion Practice, British Codes of Advertising and Sales Promotion, ICC International Code of Sales Promotion, Market Promotion Program, Convention (No. 154) concerning the Promotion of Collective Bargaining, Investment Promotion and Protection Agreement, Institute of Sales Promotion, Center for Nutrition Policy and Promotion, Korea Trade Promotion Corporation, Korea Trade-Investment Promotion Agency, Manufactured Imports Promotion Organization, Promotion of Non-Executive Directors, promote, promoter2) рекл. реклама, рекламный материал (рекламные объявления, листовки, проспекты, брошюры, плакаты и иные материалы, используемые с целью продвижения компаний, людей, товаров, идей и т. п.)See:3) упр. продвижение, повышение ( по службе)COMBS: discrimination in promotion
Syn:advance 1. 4)See:competitive promotion, internal promotion, non-competitive promotion, promotion examination, promotion ladder, promotion track, Convention (No. 168) concerning Employment Promotion and Protection against Unemployment, demotion
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1) содействие, поощрение; 2) поддержка; 3) учреждение, основание (компании); 4) содействие в продаже, создание благоприятных условий для продажи товаров; продвижение товаров на рынке; 5) повышение в должности.* * *стимулирование сбыта; продвижение товаров на рынок; реклама; инициация, стимулирование. . Словарь экономических терминов .* * *совокупность разнообразных методов стимулирования, используемых компаниями при взаимодействии с целевыми рынками и широкой общественностью -
5 consumer
сущ.1) эк. потребитель; покупательATTRIBUTES: average 2. 1), 2. 2), conventional 2. 2), end 1. 1), final 1. 1), individual 1. 2), industrial 1. 1), а, loyal 1. 1), potential 2. 2), prospective 2. 2), rational 2. 1), reasonable 2. 1), representative 2. 2), n2, target 3. 1), ultimate 2. 2), n1
British consumers are paying much more than their counterparts in mainland Europe for a wide range of goods. — Британские потребители покупают многие товары по значительно более высокой цене, чем потребители материковой Европы.
Our consumers expect products which are not only delicious (and safe) but which have been produced fairly and ethically. — Наши потребители ожидают таких продуктов, которые не только вкусны и безопасны для здоровья, но еще и были произведены надлежащим образом и в согласии с этическими нормами.
An average consumer for heating in Turkey uses fuel wood at a rate of 0.75 m3 yr. — Среднестатистический потребитель отопления в Турции использует 0,75 м3 в год древесного топлива.
See:average consumer, conventional consumer, disadvantaged consumer, end consumer, end-consumer, fickle consumer, final consumer, green consumers, heat consumer, individual consumer, industrial consumer, interested consumer, intermediate consumer, loyal consumer, manipulated consumer, potential consumer, price-conscious consumer, price-sensitive consumer, prospective consumer, rational consumer, reasonable consumer, representative consumer, savvy consumer, target consumer, ultimate consumer, water consumer, consumer acceptance, consumer account, consumer activist, consumer advertisement, consumer advertising, consumer advisory board, consumer advisory council, consumer advocate, consumer affluence, consumer analysis, consumer anticipations, consumer appeal, consumer attitude, consumer audience, consumer awareness, consumer bank, consumer basket, consumer behaviour, consumer benefit, consumer boom, consumer brochure, consumer budget, consumer business, consumer buying decision, consumer capitalism, consumer choice, consumer clinic, consumer club, consumer commodities, consumer communications, consumer comparison, consumer complaint, consumer confidence, consumer container, consumer cooperation, consumer cooperative, consumer council, consumer credit, consumer culture, consumer debenture, consumer decision making, consumer deficit, consumer delivery, consumer demand, consumer diary, consumer discrimination, consumer durable product, consumer durables, consumer economics, consumer education, consumer effect, consumer electronics, consumer environment, consumer equilibrium, consumer evaluation, consumer expectations, consumer expenditure, consumer favour, consumer feedback, consumer finance company, consumer flow, consumer franchise, consumer fraud, consumer goods, consumer group, consumer guide, consumer habit, consumer impression, consumer income, consumer inertia, consumer information, consumer inquiry, consumer insurance, consumer interest, consumer interview, consumer items, consumer jury, consumer knowledge, consumer language, consumer law, consumer learnings, consumer lease, consumer leasing, consumer legislation, consumer lifestyle, consumer lines, consumer list, consumer loan, consumer lobby, consumer loyalty, consumer magazine, consumer market, consumer marketing, consumer motivation, consumer movement, consumer needs, consumer non-durables, consumer orientation, consumer pack, consumer panel, consumer patronage, consumer perception, consumer personality, consumer policy, consumer population, consumer practice, consumer preferences, consumer premium, consumer pressure, consumer price, consumer products, consumer profile, consumer promotion, consumer properties, consumer protection, consumer psychologist, consumer psychology, consumer publication, consumer purchase, consumer purchaser, consumer rating, consumer reaction, consumer relations, consumer report, consumer research, consumer resistance, consumer response, consumer rights, consumer sale, consumer sales, consumer satisfaction, consumer segment, consumer service, consumer services, consumer setting, consumer shopping, consumer society, consumer sophistication, consumer sovereignty, consumer spending, consumer spendings, consumer study, consumer surplus, consumer survey, consumer tastes, consumer trade practices, consumer trends, consumer use tests, consumer utility, consumer valuation, consumer value, consumer vulnerability, consumer warranty, consumer waste, consumer wealth, consumer welfare, consumer's account, consumers' attitude, consumer's choice, consumer's cooperative, consumer's demand, consumers expenditure, consumer's goods, consumer's indifference curve, consumers market, consumers' market, consumers' panel, consumer's point, consumers' preference, consumers' remedy, consumer's surplus, consumers' surplus, consumer's test, consumer's wants, cost to consumer, price to consumer COMBS: business to consumer, business-to-consumer, business-to-consumer firm, competition for the consumer's dollar, Consumer Credit Act 1974, Consumer Credit Protection Act, Consumer Goods Pricing Act, Consumer Magazine and Agri-Media Rates and Data, Consumer Product Safety Act, Consumer Products Warranties Act, Consumer Protection Act 1961, Consumer Protection Act 1971, Consumer Reports, Consumer Safety Act 1978, Department of Banking and Consumer Finance v. Clarke, Ethical Consumer, Farmer-to-Consumer Direct Marketing Act, Home Equity Loan Consumer Protection Act, Telephone Consumer Protection Act 1991, Uniform Consumer Credit Code, Australian Competition and Consumer Commission, Bureau of Consumer Protection, Consumer Bankers Association, consumer confidence, consumer expenditure2) биол., эк. прир. консумент (организм, который потребляет другие организмы; выделяют первичные, вторичные и третичные консументы)See:
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потребитель: лицо, которое в конечном итоге пользуется данным товаром или услугой (это не всегда покупатель).* * * -
6 promotion
n1) содействие; поощрение; поддержка3) учреждение, основание4) реклама; рекламный материал
- consumer promotion
- demand promotion
- economic activity promotion
- export promotion
- job promotion
- industrial promotion
- industry promotion
- sales promotion
- trade promotion
- promotion by seniority
- promotion of economy
- promotion of investments
- promotion of progress
- promotion of sales
- promotion of tradeEnglish-russian dctionary of contemporary Economics > promotion
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7 consumer franchise building promotion
марк. меры по формированию потребительских предпочтений(стимулирующие меры по обеспечению товару привилегированного положения в глазах потребителей в долгосрочном периоде)See:Англо-русский экономический словарь > consumer franchise building promotion
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8 consumer trade practices
юр., торг. практика торговли потребительскими товарами* (в определении законодательных актов, направленных на защиту прав и интересов потребителей, к практике торговли потребительскими товарами относится любая деятельность, связанная с предложением товаров и услуг, условия и термины договоров о продаже товаров или предложении услуг, реклама, условия и термины договоров, касающихся рекламы, продвижение на рынок товаров и услуг, методы торговли и привлечения внимания к товарам, в том числе методы упаковки и оформления товаров, а также методы обеспечения платежей)See:Англо-русский экономический словарь > consumer trade practices
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9 trade promotion
1) марк. стимулирование торговли [сбыта, продаж\], продвижение торговли [продаж\] (комплекс методов, призванных увеличить продажи: реклама, конкурсы, распространение образцов, скидки и т. д.)Syn:See:2) марк. стимулирование (сферы) торговли, стимулирование торговых посредников (маркетинговые мероприятия, направленные на создание спроса на уровне торговых посредников, напр., конкурсы дилеров, торговые купоны, премии дилерам за объемы закупок)Syn:See:3) эк. содействие развитию торговли, продвижение торговли (составная часть торговой политики, состоящая в стимулировании развития торговли между странами и регионами)Syn:See: -
10 Center for Nutrition Policy and Promotion
орг.сокр. CNPP гос. упр., амер. Центр продовольственной политики и пропаганды здорового питания ( ведомство Министерства сельского хозяйства США)See:Англо-русский экономический словарь > Center for Nutrition Policy and Promotion
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11 Food, Nutrition and Consumer Services
сокр. FNCS гос. упр., амер. Службы продовольствия, питания и потребления* (обобщенное название служб Министерства сельского хозяйства, отвечающих за исследования в облости диетологии и качества продуктов питания и пропаганду здорового питания)See:Англо-русский экономический словарь > Food, Nutrition and Consumer Services
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12 vendor marketing
марк. маркетинг [маркетинговая политика, реклама\] производителя* (действия, которые осуществляет непосредственный производитель продукта для рекламы и продвижения своего продукта)We believe IT research shouldn't be influenced by vendor marketing and payola. — Мы считаем, что исследования в области информационных технологий не должны попасть под влияние маркетинговой политики производителей и взяток.
Don’t be fooled by vendor marketing. Take an extra rigorous look at the selection criteria, functionality and end-users preferences. — Не попадайтесь на рекламную удочку производителей. Уделите дополнительное внимание критериям выбора, функциональным качествам и предпочтениям конечных потребителей.
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13 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
14 budget
1. сущ.1)а) фин., учет бюджет, смета, финансовый план (план доходов и расходов на определенный срок; может иметься в виду соответствующий план государства, региона, компании или отдельного домохозяйства)ATTRIBUTES:
municipal budget — муниципальный бюджет, бюджет муниципального образования
national [state\] budget — государственный бюджет
COMBS:
a budget data — бюджетные данные, бюджетная информация
an item in [on\] a budget — статья в бюджете
the budget debate; the debate on the budget — обсуждение бюджета
The budget debate [the debate on the budget\] lasted for two days. — Обсуждение бюджета продолжались два дня.
to submit [present\] a budget — предоставить бюджет на рассмотрение
to pass [approve\] the budget — принять [одобрить, утвердить\] бюджет
The council could refuse to set a legal budget which would result in its being unable to borrow money and pay its employees. — Совет может отказаться от составления официального бюджета, в результате чего не сможет брать кредиты и оплачивать труд своих служащих.
See:consumer budget 1), actual budget, administrative budget, adopted budget, advertising and promotion budget, advertising budget, alternative budget, annual budget, appropriated budget, bottom-up budget, balanced budget, bottom-up budgeting, baseline budget, capital budget, cash budget, civilian budget, Common Budget, complete budget, congressional budget, continuous budget, consolidated budget, consolidated cash budget, construction budget 1), cost of goods manufactured budget, cost of goods sold budget, current budget, defense budget, deficit budget, departmental budget, direct labour budget, direct materials budget, draft budget, executive budget, family budget, federal budget 1), financial budget, fixed assets budget, fixed budget, flexed budget, flexible budget, forecast budget, full-employment budget, functional budget, high-employment budget, household budget, incremental budget, labour budget, lame-duck budget, life-cycle budget, line-item budget, local budget, long-range budget, manufacturing overhead budget, marketing budget, master budget, materials budget, merchandise budget, military budget, national income accounts budget, non-appropriated budget, operating budget, original budget, overhead budget, partial budget, participative budget, performance budget, planned budget, president's budget, production budget, profit budget, pro forma budget, programme budget, promotion budget 1) а), project budget 1) а), proposed budget, publicity budget, purchasing budget, regulatory budget, revised budget, sales cost budget, selling and administrative expense budget, short-range budget, state budget, stock budget, supporting budget, surplus budget, tax expenditure budget, top-down budget, training budget 1) а), travel budget 1) а), Treasury Budget, unbalanced budget, unified budget, zero-based budget, budget analyst, budget balance, budget deficit, budget director, budget surplus, budget accountant, budget allocation, budget analysis, budget analyst, budget assumption, budget authority, budget balance, budget bill, Budget Bureau, budget category, budget classification, budget day, budget deficit, budget director, budget engineer, budget estimates, budget examiner, budget expenditures, budget line, budget message, budget officer, budget planning, budget price, budget process, budget programming, budget proposal, budget receipts, budget report, budget resolution, budget revenues, budget statement, budget variance, budget year, balance the budget, Congressional Budget Office, Financial Statement and Budget Report, off-budget, Office of Management and Budget, on-budget, budgeting, backdoor financing, highlightsб) фин., учет бюджет (план хозяйственный деятельности, выраженный не в денежных, а в натуральных единицах; напр., план производства, в котором данные о количестве использованных материалов, запасов незавершенного производства на конец и начало планируемого периода и количестве готовой продукции приводятся в физических (натуральных) единицах измерения: штуках, килограммах и т. п.)See:production budget, labour budget, materials budget, stock budget, quantitative budget, purchasing budget, budget accountant2) фин., учет бюджет (сумма, выделенная на реализацию какой-л. программы, осуществление проекта или покрытие каких-л. целевых расходов)ATTRIBUTES:
tight budget — напряженный [ограниченный, стесненный\] бюджет
to exceed [stretch\] a budget — выходить за пределы бюджета
to cut [reduce\] a budget — урезать [сократить\] бюджет
See:advertising budget, construction budget 2), consumer budget 2), administrative budget, budget level, advertising and promotion budget, federal budget 1), training budget 1) б), travel budget 1) б), total budget, publicity budget, promotion budget 1) б), project budget 1) б) budget constraint3) фин., учет бюджет, бюджетный фонд* (единый пул средств, образуемый в течение данного периода и предназначенный для покрытия ряда расходов)To get reimbursed from our budget for purchases, you must fill out a voucher form. — Чтобы получить возмещение стоимости покупки из нашего закупочного фонда, вы должны заполнить подтверждающий документ.
4) эк. прир. баланс (схема движения какого-л. ресурса и оценка его запаса на начало и конец периода)energy budget — энергетический баланс (количественное описание энергообмена в физической или экологической системе)
See:5) общ. запас, большое количество.2. гл.If you don't dedicate an adequate budget of time and money to marketing, it's unlikely you'll attract enough customers to sustain and grow your venture. — Маловероятно, что вам удастся привлечь достаточное количество клиентов, чтобы поддерживать и развивать свое предприятие, если вы не выделите на маркетинг достаточное количество времени и денег.
фин., учет намечать, планировать, составлять бюджет [смету\], бюджетировать; предусматривать [выделять\] в бюджете, ассигновать по бюджету (выделять в бюджете сумму на какую-л. цель)to budget expenditures — составлять бюджет [смету\] расходов
The council is budgeting for a 25% increase in expenditure on roads. — Совет планирует двадцатипятипроцентное увеличение расходов на дороги.
How will I know how much to budget for my entire cruise vacation? — Как я узнаю, какие средства нужно выделить на весь круиз?
The university had to budget for an increase in the number of students. — Университету пришлось предусмотреть в бюджете средства на увеличение числа студентов.
See:3. прил.1) эк. дешевый, недорогой; экономичныйbudget price — низкая [невысокая\] цена
Syn:See:budget price 1)2) общ. малобюджетный, имеющий ограниченный бюджет, с ограниченными средствамиSee:
* * *
бюджет: 1) детальный план (предполагаемые размеры) расходов и доходов правительства на новый финансовый год; 2) прогноз финансового положения предприятия (компании) в течение определенного периода; расчет материальных затрат и потребностей; обычно расчет идет от бюджета производства и материальных затрат к наличному бюджету и далее - к расчетному балансу компании и счету прибылей; 3) смета расходов и доходов по проекту, мероприятию; см. balanced budget; 4) экономичный, на основе продуманного бюджета, дешевый (напр., бюджетный отдых (budget holiday)).* * *• /vt/ ассигновать• бюджет* * *бюджет; смета; финансовая смета; планируемые расходы; план по расходам; план по расходам и доходам. Детальная смета финансовой деятельности, например, рекламный бюджет (смета расходов на рекламу), план сбыта, бюджет капиталовложений (смета инвестиций в основной капитал) . ассигновать; предусматривать в бюджете Словарь экономических терминов .* * *Финансы/Кредит/Валюта-----роспись денежных доходов и расходов государства, предприятия на определенный период, утвержденный в законодательном порядке см. bdgt-----количественное выражение плана, помощь для его координации и воплощения -
15 credit
1. n1) кредит2) бухг. кредит, правая сторона счета3) аккредитив4) доверие
- acceptance credit
- accommodation credit
- adjustment credit
- agricultural credit
- assignment credit
- averaged rate credit
- back-to-back credit
- bank credit
- banker's credit
- banking credit
- blank credit
- blocked credit
- book credit
- bridging credit
- broker's credit
- budgetary credit
- buyer's credit
- cash credit
- cheap credit
- clean credit
- clearing credit
- collateral credit
- collateralized credit
- commercial credit
- commercial bank credit
- commercial documentary credit
- commercial paper credit
- commodity credit
- company credit
- consumer credit
- consortium credit
- countervailing credit
- convenience credit
- conversion credit
- currency credit
- current account credit
- deferred credit
- direct credit
- directed credit
- disabled access credit
- discount credit
- documentary credit
- dollar credit
- draft credit
- drawing credit
- earmarked credit
- evergreen credit
- export credit
- exporter's credit
- export promotion credit
- extended credit
- external credit
- external trade credit
- farm credit
- financial credit
- fixed credit
- foreign currency credit
- frame credit
- frozen credit
- goods credit
- government credit
- guaranteed credit
- illicit credit
- impaired credit
- import credit
- importer's credit
- import promotion credit
- individual credit
- industrial credit
- installment credit
- insurer's credit
- intercompany credit
- interest-free credit
- interfirm credit
- intergovernmental credit
- interim credit
- intermediate-term credit
- international credit
- interstate credit
- investment credit
- irrevocable credit
- leasing credit
- limited credit
- lombard credit
- long credit
- long-term credit
- low-interest credit
- margin credit
- marginal credit
- maximum credit
- medium-term credit
- mercantile credit
- mixed credit
- monetary credit
- mortgage credit
- mutual credit
- noninstallment credit
- noninterest bearing credit
- nonrefundable credit
- on-call credit
- open credit
- open-end credit
- open account credit
- overdue credit
- overnight credit
- packing credit
- paper credit
- personal credit
- preferential credit
- public credit
- real estate credit
- reciprocal credits
- rediscount credit
- refinance credit
- rehabilitation import credit
- reimbursement credit
- rescheduled credit
- reserve credit
- retail credit
- revocable credit
- revolving credit
- rollover credit
- rural credit
- secondary credit
- second mortgage credit
- secured credit
- self-liquidating credit
- shaky credit
- short credit
- short-term credit
- sight credit
- social credit
- soft credit
- sovereign credit
- spot credit
- stabilization credit
- standby credit
- starting credit
- state credit
- state-guaranteed credit
- sterling credit
- store credit
- supermarginal credit
- supplier's credit
- swing credit
- syndicate credit
- syndicated bank credit
- tax credit
- temporary credit
- term credit
- tied credit
- tight credit
- total credit
- trade credit
- uncommitted credit
- uncovered credit
- unlimited credit
- unsecured credit
- untied credit
- unused credit
- used credit
- usurer's credit
- working credit
- credit against goods
- credit against securities
- credit against shipped goods
- credit at the bank
- credit for dependents
- credit for inventories
- credit in foreign currency
- credit in kind
- credit on consumer goods
- credit on easy terms
- credit on favourable terms
- credit on goods
- credit on landed property
- credit of leased equipment
- credit on mortgage
- credit on property
- credit on real estate
- credit on real property
- credit on securities
- credit with the bank
- credit backed by commercial paper
- credit extended under an intergovernmental agreement
- credit guaranteed by the government
- against credit
- on credit
- under credit
- advance a credit
- allot credits
- allow a credit
- apply for a credit
- arrange a credit
- block a credit
- buy on credit
- call in a credit
- cancel a credit
- clear the credit
- draw a credit
- establish a credit
- exceed the credit
- extend a credit
- freeze a credit
- furnish a credit
- get a credit
- give a credit
- give on credit
- grant a credit
- guarantee a credit
- lend a credit
- lodge a credit
- obtain a credit
- open a credit
- procure bank credit
- prolong a credit
- provide a credit
- receive a credit
- redeem a credit
- refuse credit
- reimburse a credit
- reject credit
- renew a credit
- repay a credit
- resume a credit
- sell on credit
- supply a credit
- suspend credit
- take on credit
- tighten credit
- use a credit
- utilize a credit
- withdraw a credit2. vкредитовать счет; записать (сумму) в кредит счета
- credit an account with an amount
- credit an amount to an account
- credit and debitEnglish-russian dctionary of contemporary Economics > credit
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16 credit
1.кредитовать счет; записать (сумму) в кредит счета, провести по кредиту2.1) кредит2) бухг. кредит, правая сторона счета3) аккредитив4) доверие• -
17 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
18 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
19 agreement
əˈɡri:mənt сущ.
1) (взаимное) согласие (about, on) agreement of opinion ≈ единомыслие to come to an agreement ≈ прийти к соглашению to express/reach agreement ≈ достигнуть согласия complete, full, solid agreement ≈ полное согласие mutual agreement ≈ взаимное согласие tacit agreement ≈ молчаливое согласие They reached full agreement on all points. ≈ Они достигли полного соглашения по всем вопросам. by mutual agreement ≈ по обоюдному согласию We were in full agreement with them on all points. ≈ Мы были совершенно согласны с ними во всех вопросах.
2) договор, соглашение;
сдельная плата( about, on;
between;
with) to come to (conclude, enter into, negotiate, reach, work out) an agreement ≈ заключить договор to carry out an agreement ≈ выработать соглашение to break (violate;
denounce) an agreement ≈ денонсировать договор, разорвать соглашение contractual agreement ≈ договор ironclad agreement ≈ твердая договоренность legal agreement ≈ юридическое соглашение tacit agreement ≈ молчаливое согласие tentative agreement ≈ предварительная договоренность We reached a tentative agreement. ≈ Мы разработали предварительный вариант соглашения. armistice/ceasefire agreement ≈ соглашение о прекращении военных действий sales agreement ≈ договор о продаже trade agreement ≈ торговое соглашение bilateral agreement ≈ двустороннее соглашение executive agreement ≈ эксклюзивный договор gentleman's agreement ≈ джентльменское соглашение An agreement was worked out between them on all points. ≈ Они пришли к соглашению по всем вопросам. We reached an agreement with them to cooperate fully at all times. ≈ Мы заключили с ними договор о тесном и долговременном сотрудничестве. The negotiatiors came to an agreement that all troops would be withdrawn. ≈ Участники переговоров приняли решение о выводе войск. Concorde Agreement Syn: covenant
3) грам. согласование (in) grammatical agreement ≈ согласование (в грамматике) In the English 'the men push the stone, ' we have neither formal expression of the destination of the action nor formal agreement of verb and subject. ≈ В английской фразе 'люди толкают камень' нет формального выражения ни точки назначения, ни согласования глагола и подлежащего.соглашение, договор;
- collective * коллективный договор;
- armistice * соглашение о перемирии;
- procedural * соглашение по процедурным вопросам;
- as part of the * в рамках соглашения согласие;
договоренность;
- by mutual * по взаимному согласию;
- * of opinion единомыслие;
- in * with smth. в соответствии с чем-л;
- * among the members единство мнений среди членов;
- * in principle( дипломатическое) принципиальная договоренность;
- to be in * with smb. соглашаться с кем-л;
- to come to an * on smth. with smb. прийти к соглашению по какому-л вопросу с кем-л;
договориться о чем-л с кем-л;
- to reach * with smb. достигнуть договоренности с кем-л;
- these is very little * about what to do нет единства мнений о том, что делать;
- that seemed to be in excellent * with his calculations это, видимо, вполне совпадало с его расчетами (грамматика) согласование (специальное) согласие, совпадение;
- * by order of magnitude совпадение по порядку величиныadoption ~ договор об усыновлении (удочерении)agency ~ агентский договор agency ~ агентское соглашение agency ~ договор о посредничестве agency ~ соглашение о посредничестве agency ~ соглашение об агентских услугахagreement договор, соглашение;
agreement by piece сдельная плата ~ договор ~ договоренность ~ контракт ~ совпадение ~ (взаимное) согласие;
agreement of opinion единомыслие;
to come to an agreement прийти к соглашению ~ согласие ~ грам. согласование ~ соглашение ~ соглашение (документ) ~ соответствиеagreement договор, соглашение;
agreement by piece сдельная плата~ for exchange of goods соглашение об обмене товарами~ in principle принципиальная договоренность ~ in principle принципиальное согласие~ (взаимное) согласие;
agreement of opinion единомыслие;
to come to an agreement прийти к соглашению~ on budget соглашение о бюджете~ on European economic cooperation договор о европейском экономическом сотрудничестве~ on tax reform соглашение о налоговой реформе~ on transfer of ownership договор о передаче собственности~ to sell соглашение о продажеassistance ~ соглашение о содействииauthor-publisher ~ договор автора с издателемbarter ~ соглашение о товарообменеbiennial wage ~ двухгодичное соглашение о заработной платеbilateral ~ двусторонний договорbring into ~ приводить в действие соглашение сcall-off purchase ~ соглашение о покупке с последующей поставкойcancel an agency ~ расторгать агентское соглашениеcancel an ~ аннулировать соглашениеcare ~ соглашение по уходу (за больным, инвалидом и т. п.)clearing ~ двусторонний клиринг clearing ~ соглашение о расчетахclosed-shop ~ соглашение о приеме на работу только членов определенного профсоюзаclosing ~ соглашение о взимании налоговcoalition ~ соглашение о коалицииcollective ~ коллективный договор collective: ~ коллективный;
совместный;
совокупный;
collective agreement коллективный договорcollective bargaining ~ коллективный договорcollective labour ~ коллективное трудовое соглашение collective labour ~ коллективный трудовой договорcollective wage ~ коллективное соглашение о заработной плате~ (взаимное) согласие;
agreement of opinion единомыслие;
to come to an agreement прийти к соглашениюcompany ~ договор с компаниейcompensation ~ компенсационное соглашениеconclude an ~ заключать соглашениеconcluded ~ заключенное соглашениеconditional sale ~ соглашение об условной продажеconservation ~ договор об охране природыconsignment ~ договор о поставке товара consignment ~ консигнационное соглашениеconsortium ~ соглашения о консорциумеconsumer ~ договор с потребителемcontractual ~ соглашение, основанное на договореcredit ~ соглашение о кредитованииcredit sale ~ соглашение о продаже в кредитcustomer ~ договор с покупателемdelivery ~ соглашение о доставкеdeposit ~ депозитное соглашение deposit ~ соглашение об открытии счета в банкеderogation ~ соглашение о частичной отмене законаexchange ~ соглашение об обменеexclusion ~ соглашение о запрещении въезда в странуexpress ~ точно сформулированное соглашениеfictitious ~ фиктивное соглашениеformation ~ соглашение об учрежденииframework ~ принципиальное соглашениеfranchising ~ соглашение о предоставлении привилегииfree trade ~ соглашение о свободной торговлеgeneral ~ генеральное соглашение general ~ общее соглашениеgentlemen's ~ джентльменское соглашениеgovernmental ~ правительственное соглашениеhire-purchase ~ договор о купле-продаже в рассрочкуhybrid ~ смешанное соглашениеindustrial peace ~ соглашение о мирном разрешении трудовых конфликтовinformal ~ неофициальное соглашениеinstalment ~ соглашение о частичных платежахinsurance ~ договор страхованияintercompany ~ межфирменное соглашениеintergovernmental ~ межправительственное соглашениеinterim ~ временное соглашениеjoint ~ совместное соглашение joint ~ совместный договорjoint sales ~ соглашение о совместной продажеjoint venture ~ соглашение о совместном предприятииlabour ~ трудовое соглашениеleasing ~ соглашение о долгосрочной арендеlicensing ~ лицензионное соглашениеlimited partnership ~ соглашение о создании компании с ограниченной ответственностьюlitigation ~ судебное соглашениеloan ~ договор о ссуде loan ~ контракт на получение кредита loan ~ кредитное соглашение loan ~ соглашение между эмитентом ценных бумаг и синдикатом гарантовmaintenace ~ договор о содержании, соглашение о содержании (ребенка, инвалида, пожилого человека)make an ~ заключать соглашение make an ~ приходить к соглашениюmarket sharing ~ соглашение о разделе рынкаmarketing ~ соглашение о сбыте продукцииmaster ~ соглашение двух сторон об основных условиях свопов, которые будут заключены между ними в течение оговоренного срокаmediation ~ арбитражное соглашениеmerger ~ договор о слиянии (компаний)monetary ~ валютное соглашениеnondisclosure ~ соглашение о неразглашенииopen ~ открытое соглашениеoral ~ устное соглашениеparol ~ простое соглашение parol ~ соглашение не за печатью parol ~ устное соглашениеpartnership ~ договор о партнерстве partnership ~ договор о сотрудничествеpay ~ платежное соглашениеpayment ~ платежное соглашениеpension ~ договор о пенсионном обеспечении pension ~ пенсионный договорpermanent ~ долгосрочное соглашение permanent ~ постоянное соглашениеpiece-work ~ договор о сдельной работеpolitical ~ политическое соглашениеportfolio management ~ соглашение об управлении портфелем ценных бумагpreferential ~ преференциальное соглашениеpro forma ~ формальное соглашениеpurchase ~ соглашение о покупкеquota ~ соглашение о квотеreach an ~ достигать соглашенияreciprocity ~ соглашение, основанное на взаимностиregulated ~ регулируемое соглашениеrevolving credit ~ соглашение о возобновляемом кредитеrough ~ вчт. приближенное согласиеsailing ~ соглашение о навигацииsalary ~ соглашение о заработной платеsales ~ договор о продажеsalvage ~ соглашение о производстве спасательных работ salvage ~ спасательный контракт, соглашение о производстве спасательных работ salvage ~ спасательный контрактsecrecy ~ секретное соглашениеseparate ~ соглашение о раздельном жительстве супруговseparation ~ соглашение о раздельном жительстве супруговsettlement ~ соглашение об урегулировании претензийshareholders' ~ соглашение между акционерамиshort-term ~ краткосрочное соглашениеsidestep an ~ отступать от соглашенияspecialization ~ соглашение о специализацииstevedoring ~ договор о погрузке или разгрузке корабляstowage ~ договор на стивидорные работыswap ~ соглашение о получении иностранной валюты на короткий срок в обмен на национальную для целей валютных интервенций swap ~ exc. соглашение о свопахtacit ~ юр. молчаливое согласиеtariff ~ соглашение о тарифах tariff ~ тарифное соглашениеtax ~ соглашение о налогахtechnology transfer ~ соглашение о передаче технологииtenancy ~ арендное соглашение tenancy ~ арендный договор tenancy ~ договор об арендеtentative ~ предварительное соглашениеterm repurchase ~ соглашение о покупке акций с последующим их выкупом через определенный срок и по обусловленной ценеtrade ~ торговое соглашениеtripartite ~ трехстороннее соглашениеtruce ~ соглашение о перемирииverbal ~ договоренность verbal ~ устное соглашениеwage ~ коллективный договор wage ~ соглашение о ставках заработной платыwar risk ~ соглашение о военных рискахБольшой англо-русский и русско-английский словарь > agreement
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20 customer goodwill
марк. благосклонность покупателей, расположенность покупателей ( по отношению к фирме и ее продукции)Bad sales promotion campaigns could cost you money and lose customer goodwill. — Плохая кампания по продвижению продукта может недешево обойтись вам и подорвать благосклонность покупателей.
See:
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